The strategic expansion of Opill®’s reproductive health line is highlighted in this press release.

With a multi-state college tour and a strengthened connection with the WNBA. Opill® is strategically expanding its reproductive health activities, as this press release outlines. The main conclusions include:

1. Tour of the College Campus: Targeting kids in Texas, Tennessee, Indiana, and Arkansas, Opill® is giving priority to states with restrictive reproductive health laws.

Both huge universities and community colleges will be stopped.

Hannah Berner, a comedian, is taking part in class debates about the accessibility of birth control.

2. Level the Court Initiative (a collaboration between BWHI and the WNBA):

seeks to improve access to birth contraception and educate Black women about reproductive health.

includes access to Opill® and a special portal on WNBA.com with educational materials.

creates the BWHI Opill® Access Fund, which gives underprivileged Black women three months’ worth of supplies.

will include four springtime activities at HBCUs.

3. The WNBA Partnership:

WNBA on Campus, presented by Opill®, is shceduled to take place at The University of South Carolina on February 25th, among other WNBA events.

Fan interaction activities, giveaways, and player appearances will all be included as part of these events.

4. Strategic Communication & Brand Development:

Through their emphasis on accessibility and education, Opill® and Perrigo are further showing their level of dedication to reproductive health.

The WNBA is further advancing equity and women’s health through its participation, which is consistent with its larger social responsibility programs.

Significance

Impact on Health Equity:

By focusing on Black women and HBCUs, a focused health intervention to address historical inequities is observed.

Brand Visibility & Engagement: Getting in line with social media, sports, and entertainment influencers helps attract younger audiences and mainstream over-the-counter birth control.

Opill® is positioned as a pioneer in reproductive health advocacy through this project, which uses influencers, sports, and digital platforms to inform and empower communities.