In a major boost to the momentum of women’s professional sports, American skiing icon Mikaela Shiffrin has joined the ownership group of the upcoming National Women’s Soccer League (NWSL) expansion team in Denver. The team, which is scheduled to debut in the 2026 season, has already generated significant buzz—and with Shiffrin’s backing, that excitement is only growing.
Shiffrin, widely recognized as the most decorated alpine skier in history, is a two-time Olympic gold medalist and an eight-time world champion. With her new role as an owner, she steps into a growing movement where elite athletes from across different sports are investing in the future of women’s soccer. Other notable figures who have made similar moves include NBA superstar James Harden (Houston Dash), retired NFL quarterback Eli Manning (Gotham FC), and Oscar-winning actress Natalie Portman (Angel City FC).
For Shiffrin, this investment is more than just a business venture—it’s deeply personal. In a statement released Tuesday, she said, “I’m beyond thrilled to join the ownership group of Denver NWSL and support something so meaningful in the community I call home. The sport culture in Colorado is rich and deep, and—most notably—the growth of women’s sports is one of the most exciting movements in our culture today.”
Her words reflect a growing sentiment among fans, athletes, and investors alike: women’s sports are no longer a secondary consideration—they are front and center in the evolution of global athletics. Shiffrin’s involvement adds credibility, visibility, and a passionate voice to the league and the Denver franchise specifically.
Earlier this year, Denver was awarded the NWSL’s 16th franchise, a historic step for both the city and the league. Alongside Denver, Boston will also launch a new team in the same season, further expanding the league’s national footprint. These additions mark a significant milestone as the NWSL continues its mission to grow the game and provide more opportunities for women in professional soccer.
Infrastructure plans for the Denver team are already in motion. In March, ownership unveiled their ambitious proposal to build a new, state-of-the-art stadium in downtown Denver. Once completed, it will be only the second stadium in the league constructed specifically for a women’s soccer team, following the Kansas City Current’s CPKC Stadium, which opened in 2023. Until the permanent stadium is ready, the Denver team will utilize a temporary stadium and training facility in Centennial, Colorado, located southeast of the city.
Shiffrin’s move into team ownership is another example of how athletes are using their platforms to advocate for the next generation. Her dedication to her sport, her community, and the growth of opportunities for women is evident, and her influence will undoubtedly help elevate the profile of the new Denver team.
As the NWSL continues to build momentum, this announcement marks yet another exciting chapter. With a legendary athlete like Mikaela Shiffrin on board, the Denver expansion franchise is poised not only to compete on the field but to make a lasting impact off it—especially in encouraging young girls to dream big and chase their goals, no matter the sport.
Women’s sports are having a moment—and with more leaders like Shiffrin stepping up, it’s a moment that’s turning into a powerful movement.