Rafael Nadal, known globally for his unmatched prowess on the tennis court and his legendary dominance at Roland Garros, is stepping into an entirely new arena—this time far from the baseline. While fans have long admired Nadal’s athletic determination, sportsmanship, and resilience, few might have anticipated his latest move: a groundbreaking foray into the luxury hospitality industry.
With the unwavering support of his wife, Xisca Perelló, and in collaboration with the prestigious Meliá Hotels International group, Nadal is launching a hotel brand called Zel, an ambitious project that combines his personal philosophy with an innovative vision for premium tourism. What makes this venture even more intriguing is its first major destination—El Calafate, located in the heart of Argentine Patagonia.
This picturesque region, famed for its dramatic landscapes and proximity to the breathtaking Perito Moreno Glacier, provides an ideal backdrop for Nadal’s newest adventure. El Calafate, a growing hub for eco-conscious travelers and nature enthusiasts, offers a rare blend of serenity and grandeur—qualities that align perfectly with the essence of the Zel brand.
The initiative represents a significant personal and professional transition for Nadal, who has spent more than two decades in the global spotlight as one of tennis’ greatest champions. Now shifting focus to life beyond the court, Nadal is channeling his disciplined mindset, passion for excellence, and deep-rooted values into a hospitality concept designed to inspire and rejuvenate.
Though detailed plans about the hotel’s features and amenities are still under wraps, it’s clear that this isn’t just another luxury hotel. Zel aims to deliver a unique experience that reflects the holistic lifestyle Nadal is known for—emphasizing wellness, sustainability, and a deep connection to nature. Guests can likely expect a space that merges the tranquility of Patagonia’s landscapes with Mediterranean influences, offering both adventure and relaxation in one of the world’s most pristine settings.
The partnership with Meliá Hotels International is also a key element in the project’s credibility and scope. As one of the world’s leading hotel chains, Meliá brings a wealth of expertise, infrastructure, and international presence that ensures Zel has a solid foundation and global potential. It’s a strategic alliance that pairs Nadal’s inspiring brand with a proven leader in hospitality.
Xisca Perelló, Nadal’s longtime partner and wife, plays a pivotal role in this new journey. Known for her discretion and strong organizational background, she has long supported Nadal behind the scenes. Her involvement in the Zel project signals not only her endorsement but also her active participation in shaping the next chapter of their shared life.
While an exact opening date has not yet been confirmed, the El Calafate Zel hotel is expected to welcome guests by late 2026. As anticipation builds, fans and travelers alike can look forward to experiencing a venture that’s set to redefine high-end tourism through the eyes of one of sport’s most beloved figures.
Rafa Nadal has always been about more than tennis. With Zel, he’s bringing his commitment to excellence into a new field—one that’s just beginning to unfold.
Would you be interested in staying at a hotel inspired by Nadal’s lifestyle?