In an exciting development that bridges the worlds of winter sports and professional soccer, Olympic gold medalist and alpine skiing legend Mikaela Shiffrin has officially joined the ownership group of Denver’s new National Women’s Soccer League (NWSL) franchise. This groundbreaking move highlights Shiffrin’s commitment not only to athletic excellence but also to the advancement of women’s sports on and off the field.
The announcement sent a wave of enthusiasm through the sports community, as fans and supporters of both skiing and soccer celebrated the union of two powerful forces: one of the most decorated skiers in history and the fastest-growing women’s professional sports league in the United States.
Shiffrin, a two-time Olympic gold medalist and one of the most successful alpine skiers of all time, brings more than just star power to the table. Her deep understanding of elite athletics, coupled with her passion for empowering female athletes, makes her an ideal addition to the ownership group. In a statement following the announcement, Shiffrin emphasized her excitement to be part of a team focused on building something meaningful and lasting.
“I’ve always believed in the power of sport to inspire, unite, and uplift,” Shiffrin said. “Joining the ownership of Denver’s new NWSL team is a dream opportunity to support the growth of women’s soccer and to help create a culture that values teamwork, resilience, and excellence.”
The new NWSL franchise, set to debut in the coming seasons, aims to elevate women’s soccer in Colorado and beyond. With the growing popularity of the league and the U.S. Women’s National Team’s global influence, the Denver team is poised to make an immediate impact. Having a world-class athlete like Shiffrin on board only strengthens that vision.
Her involvement is part of a broader trend of high-profile athletes and celebrities investing in women’s sports—lending their platforms and influence to raise visibility, promote equity, and build strong, sustainable franchises. For Shiffrin, this is not just a financial investment; it’s a personal mission to support the next generation of female athletes.
As Mikaela Shiffrin steps into this new chapter of her already remarkable career, she’s proving once again that her influence extends far beyond the slopes. Her leadership, passion, and belief in the power of sport will undoubtedly shape the future of Denver’s NWSL team—and inspire athletes around the world to dream bigger.