In a surprising turn of events, tennis legend Novak Djokovic has reportedly declined a staggering $77 million offer from Elon Musk to promote Tesla’s futuristic Cybertruck. The news, which quickly spread across international media, has left fans and business analysts alike stunned by the Serbian star’s response.
According to reports circulating in sports and business circles, Musk had personally approached Djokovic with the lucrative endorsement deal, seeking to pair Tesla’s innovative brand with one of the world’s most recognizable athletes. The proposal reportedly included global advertising campaigns, appearances, and promotional events centered around Tesla’s latest electric vehicle.
However, Djokovic is said to have politely rejected the offer, citing personal principles and priorities that extend beyond financial gain. Sources close to the 24-time Grand Slam champion revealed that Djokovic wanted to remain selective with his endorsements, focusing only on projects that align with his values and long-term vision.
“Elon Musk was reportedly left speechless by Djokovic’s decision,” one insider noted. “Most people would jump at that kind of deal, but Novak has always been different — thoughtful, grounded, and guided by what truly matters to him.”
Djokovic, known for his disciplined lifestyle and strong beliefs, has previously expressed caution about excessive commercialization in sports. His refusal of such a massive sum reinforces his reputation as an athlete who prioritizes authenticity over profit.
While neither Djokovic nor Tesla has officially commented on the matter, the story has sparked widespread discussion online, with fans praising the tennis icon for his integrity and independence.
The incident highlights not just Djokovic’s standing as one of the greatest players in tennis history, but also as a global figure unafraid to stand by his convictions — even when faced with a multi-million-dollar offer from one of the world’s most powerful entrepreneurs.