Olympic skiing champion Mikaela Shiffrin is giving fans an early look at a highly anticipated new collaboration between Oakley and Meta. In a series of recent social media posts, Shiffrin teased the new tech-forward eyewear, sparking excitement and curiosity among both sports enthusiasts and tech lovers.
A few weeks back, Oakley hinted at an upcoming partnership with Meta, leaving fans wondering what innovations might be on the horizon. Many speculated the collaboration would lead to the creation of Meta-powered ski goggles—an idea that sent imaginations racing with possibilities. Augmented reality run data? Immersive slope tracking? Integrated social sharing from the slopes? The vision seemed within reach.
However, while the ski goggle rumors remain unconfirmed, it seems Oakley and Meta are moving forward with another tech accessory in the meantime. Enter the new Oakley Meta smart sunglasses, which made a low-key debut on Shiffrin’s Instagram and other social media platforms this week.
Shiffrin, widely regarded as one of the most successful alpine skiers in history, has long been associated with Oakley as a sponsored athlete. She’s often seen sporting Oakley gear during training, competition, and casual appearances. Now, she’s giving fans a glimpse at something entirely new—a sleek pair of sunglasses with smart features powered by Meta technology.
In photos and videos shared from what she playfully called Oakley’s “interplanetary headquarters,” Shiffrin tried on the new glasses, clearly enjoying the hands-on experience. While she didn’t go into detail about the device’s capabilities, the posts suggest that the collaboration between Oakley and Meta is more than just a branding exercise. The glasses appear to blend Oakley’s signature sporty style with Meta’s cutting-edge wearable tech.
For now, official details about the glasses are still under wraps. Oakley has yet to release a formal statement about what features the Meta sunglasses will include, but speculation is already running wild. Will they have built-in cameras for hands-free recording? Augmented reality displays for real-time data like speed, weather, or altitude? Perhaps even voice control or direct integration with Meta’s social platforms? The potential applications, especially for athletes like Shiffrin, are vast.
Fans of both skiing and tech are eagerly awaiting answers, especially given how much wearable technology has evolved in recent years. Companies like Meta are increasingly focusing on augmented reality and smart devices, and Oakley, with its reputation for high-performance eyewear, seems like a natural partner in this space.
Mikaela Shiffrin’s sneak peek has only fueled the excitement. As one of the most visible athletes in winter sports, her endorsement carries weight—and her playful approach to unveiling the glasses has fans wondering when they’ll hit the market.
While there’s still no official word on whether Meta-powered ski goggles are in development, this first look at Oakley’s smart sunglasses suggests that something big is brewing. If Shiffrin’s posts are any indication, tech-savvy athletes and outdoor enthusiasts alike will soon have a new piece of gear to add to their wish lists.