In an exciting development for both the sports world and the city of Denver, alpine skiing legend Mikaela Shiffrin has officially joined the ownership group of Denver’s new National Women’s Soccer League (NWSL) expansion team. Widely regarded as one of the most successful ski racers in history, Shiffrin is now making waves in a new arena—professional women’s soccer. Her involvement represents not just a personal milestone but also a broader step forward for women in sports leadership roles.
Shiffrin’s transition into team ownership marks a meaningful evolution in her career as an athlete and a vocal advocate for gender equality in sports. Known for her relentless drive and championship mindset, Shiffrin brings more than just star power—she brings a deep commitment to empowering women and supporting the growth of female athletes at all levels. Her decision to invest in Denver’s NWSL team reflects a growing trend of elite athletes expanding their influence beyond the field of play, using their platforms to support and build sustainable futures for women’s sports.
The addition of a new NWSL team in Denver is already generating buzz among soccer fans and the wider sports community. As the league continues to grow in popularity, the Denver expansion represents an opportunity to further amplify the reach and impact of women’s professional soccer in the U.S. Shiffrin’s involvement is expected to significantly boost the team’s visibility, attract key partnerships, and engage a broader fanbase, especially in the Rocky Mountain region where she enjoys enormous support.
Denver’s sports community is no stranger to success and passion, and the arrival of a women’s soccer franchise backed by influential figures like Shiffrin is a welcome development. Her presence in the ownership group brings credibility and excitement to the new venture, and her advocacy for young athletes aligns seamlessly with the mission of the NWSL—to offer a platform for talented women to shine on and off the field. Shiffrin has long championed causes related to youth sports, wellness, and equity, making her a natural fit for this next chapter.
As preparations begin for the team’s debut season, fans are already looking forward to the energy and impact Shiffrin will bring from the boardroom. Her leadership, combined with her high standards for excellence, is expected to set a powerful tone for the organization’s culture. With Mikaela Shiffrin helping lead the way, the Denver NWSL team is poised not only to compete at the highest level but also to become a trailblazer for the next generation of women in sports.
Stay tuned as Denver builds toward kickoff—this is only the beginning of an inspiring new era in women’s professional soccer.