đ„Â Western Sydney Powerhouse KWT Solidifies Status as Platinum Partner with Enhanced Branding on Panthers Playing Shorts
The Penrith Panthers, current NRL Premiers and a powerhouse in Australian sport, have announced a significant deepening of their relationship with Platinum Partner KWT Towing. This enhanced, multi-year agreement ahead of the 2026 NRL season sees the Western Sydney-based towing and transport specialist commit further to the club, showcasing a strong alignment between two of the region’s most prominent names. This partnership extension is a major development for both the NRL team and KWT, highlighting a shared commitment to excellence and community support.
đ Key Details of the Strengthened Sponsorship
Under the new terms, KWT Towing branding will receive prime real estate on the Panthers playing shorts, prominently positioned on the back left panel for all NRL matches during the 2026 season. This is a considerable upgrade in visibility from their previous Platinum Partner status and guarantees high exposure to millions of NRL fans both on broadcast and at the stadium.
Beyond the playing kit, the agreement strategically incorporates comprehensive visibility across multiple channels. This includes dynamic LED signage throughout the stadium, extensive exposure on the clubâs digital platforms, and dedicated integration into various fan engagement initiatives. For KWT, this enhanced presence is designed to drive massive brand awareness and reinforce their position as a market leader in the competitive Australian transport and towing industry.
đ A Partnership Built on Local Heritage and Growth
The enduring connection between the Penrith Panthers and KWT Towing is built on a foundation of shared Western Sydney heritage and a commitment to growth. Founded by Kevin Waters in 1969, KWT has expanded significantly under the leadership of his son, Kurt Waters, to become one of Australiaâs leading 24/7 towing service providers. The companyâs comprehensive service offeringâwhich includes crucial services like accident and breakdown recovery, heavy vehicle towing, and machinery transportâmakes them a vital operation across the Sydney region.
KWT has been a valued partner of the Panthers for over five years, progressing from a Corporate Partner in 2021 to their current status as a crucial Platinum Partner. This longevity underscores the success of the collaboration and the mutual benefits it provides. The ongoing success of the Penrith Panthers team on the field, including their recent premiership victories, provides KWT with an unparalleled platform to connect with a passionate and engaged fan base.
đ€ Exclusive Member Benefit for the Panthers Community
As a testament to their loyalty and community focus, KWT Towing is offering an exclusive benefit to the Panthers faithful. Panthers members can access a generous 20% discount off all KWT services Sydney-wide. This exclusive offer can be redeemed simply by presenting a valid membership card at the time of booking, delivering tangible value directly back to the Panthers community and further integrating KWT into the clubâs ecosystem.
The strengthened commitment from KWT Towing marks a significant win for the Penrith Panthers as they prepare to defend their title in the upcoming season. It solidifies their commercial stability and ensures they have the resources to maintain their elite performance standards. This NRL partnership is a prime example of successful synergy between a high-performing sports team and a leading local business, promising a powerful connection for the 2026 NRL season and beyond.