In a powerful and emotional moment for NASCAR fans, Dale Earnhardt Jr. recently shared his heartfelt reaction to the renewed partnership between JR Motorsports and Budweiser—a move that goes far beyond business and taps into the deep roots of family, legacy, and racing history. Announced on May 23, 2025, the deal brings the iconic Budweiser brand, now valued at $138 billion, back into Earnhardt’s world. For Dale Jr., it’s more than just a sponsorship—it’s a tribute to his late father, Dale Earnhardt Sr., and a celebration of the legacy he left behind.
The return of Budweiser to JR Motorsports marks a symbolic full-circle moment. During the late 1990s and early 2000s, Budweiser was a major part of Earnhardt Jr.’s rise in the sport, emblazoned across the hood of the famous red No. 8 car. But the connection goes even deeper. For many fans, the Budweiser brand is forever linked with the Earnhardt name—not just because of Dale Jr.’s early career, but also due to the broader presence of the brand in NASCAR during the era of his father’s dominance.
Speaking candidly on his podcast, Dale Jr. described the reunion as “deeply personal” and “emotional,” reflecting on how Budweiser’s longtime support played a key role in shaping the Earnhardt family’s legacy within the sport. “It’s a full-circle moment,” he said, noting the symbolic weight of the partnership and the memories it revives—not only for him, but for millions of fans who remember the glory days of “The Intimidator.”
The renewed partnership will see Budweiser sponsoring select races in the NASCAR Xfinity Series for JR Motorsports during the 2025 season. Fans on social media platform X (formerly Twitter) were quick to celebrate the announcement, praising the nostalgic move and expressing their excitement to see the Budweiser branding back on track. Many noted the emotional connection between the sponsor and the Earnhardt legacy, calling it a fitting tribute to Dale Sr.’s towering impact on the sport.
Dale Jr. emphasized that this isn’t just about marketing or nostalgia. It’s about honoring a man who won seven championships, shaped a generation of racers, and left a legacy that continues to resonate decades later. “This is for Dad,” he said, underscoring how this deal is both a professional milestone and a deeply personal tribute.
As JR Motorsports gears up for a competitive 2025 campaign, the return of Budweiser adds a layer of heritage and meaning to the effort. For Dale Earnhardt Jr., it’s a poignant reminder that while time moves forward, the values, pride, and family bonds that built NASCAR’s greatest dynasties remain as strong as ever.