Lindsey Vonn, one of the most decorated alpine skiers in history, is carving out a new path — this time, off the slopes and into the world of venture capital. The Olympic gold medalist, known for her fearless style and competitive drive, has joined the advisory board of Athena Capital, a women-led venture capital and private equity firm that focuses on supporting fast-growing, tech-enabled businesses.
This exciting new chapter in Vonn’s post-racing career highlights her ongoing evolution from elite athlete to savvy investor and business leader. While she remains deeply connected to the sport of skiing — even staging a much-talked-about comeback this past winter at the age of 40 — Vonn is clearly setting her sights on broader ventures, including the rapidly expanding world of private capital and entrepreneurship.
Athena Capital is a firm making a name for itself by focusing on female-led investments and offering support to high-growth companies in the technology and consumer sectors. Headed by managing partner and founder Isabelle Freidheim, Athena Capital positions itself as a firm with substance over flash, aiming to partner with startups that are not only innovative but also resilient and well-managed. Their approach has caught the attention of many — including Vonn, who says she was drawn to the firm’s focused, no-nonsense investment philosophy.
“Athena Capital’s no-frills approach to investing and deeply experienced team drew me to join the new advisory board,” Vonn shared in the official press release announcing her involvement. “I am eager to get started and contribute to a firm whose goals so closely correspond with my own.”
For Vonn, whose own ventures have included philanthropic efforts, partnerships with global brands, and business initiatives in fashion and wellness, this move into venture capital seems like a natural extension of her ambition and leadership. She has spent years building not just a personal brand, but a professional one rooted in strength, discipline, and forward-thinking strategy — qualities that align well with Athena Capital’s mission.
Freidheim, who founded Athena Capital to provide a stronger platform for women-led innovation and investment, expressed her enthusiasm about Vonn joining the advisory board. The two have crossed paths multiple times over the years, through shared engagements such as conferences and Vonn’s work with the U.S. Olympic Committee.
“We are thrilled to welcome Lindsey to the Athena Capital network,” said Freidheim. “Her perspective as a world-class athlete, brand builder, and public figure brings a unique and valuable lens to our advisory board.”
Vonn’s move also sends a broader message about the evolving role of athletes in business. Increasingly, high-profile sports figures are using their platforms and experiences to make inroads into finance, technology, and venture capital. Rather than simply endorsing products or signing autographs, modern athletes like Vonn are becoming deeply involved in the companies and industries they believe in — offering not only capital but also insights, mentorship, and credibility.
As Vonn eyes another potential Olympic appearance in 2026, her off-the-slope endeavors are proving just as ambitious. By joining Athena Capital’s advisory board, she’s not just investing in startups — she’s investing in the future of female leadership and innovation. It’s yet another bold turn in a life defined by courage, speed, and a relentless pursuit of excellence.