Legendary Kenyan marathoner Eliud Kipchoge has once again proven that his name commands significant value on and off the racecourse. The multiple Olympic champion and world-record holder was reportedly paid an eye-watering sum of Ksh 19.4 million (approximately $150,000) as an appearance fee just to participate in the 2025 London Marathon.
While many fans were surprised to see the marathon icon finish sixth in the event, Kipchoge still walked away with an additional performance-based payout of Ksh 967,500 (roughly $7,500), bringing his total earnings from the marathon to an impressive Ksh 20.3 million.
The appearance fee alone highlights Kipchoge’s massive global stature. Few athletes in the history of long-distance running have achieved the level of prestige and influence he holds. At 40 years old, Kipchoge remains one of the most marketable and respected figures in athletics. His involvement in any race not only brings star power but also guarantees heightened global attention and commercial value for the event organizers and sponsors.
The London Marathon, one of the most prestigious races in the World Marathon Majors series, has consistently attracted elite athletes from around the globe. Kipchoge’s return to the event in 2025 was highly anticipated. While he did not secure a podium finish this time around, his presence was enough to spark widespread media coverage and fan engagement.
Despite finishing outside the top five, Kipchoge’s legacy and status ensured that he was still one of the biggest winners of the day—financially and symbolically. The $150,000 appearance fee reflects both his past achievements and the immense influence he continues to wield in the sport.
Critics may argue that a sixth-place finish is underwhelming for an athlete of his caliber, but it’s important to recognize that Kipchoge has consistently raised the bar throughout his career. With multiple Olympic gold medals, major marathon victories, and the historic sub-two-hour marathon under his belt, the Kenyan icon has nothing left to prove.
Moreover, Kipchoge’s presence at the event offered invaluable inspiration to upcoming athletes and fans across the world. For many, just witnessing a living legend compete is worth far more than a win.
As the 2025 marathon season progresses, all eyes will be on what Kipchoge chooses to do next. Whether he continues to compete or transitions into mentoring and ambassadorial roles, one thing is clear—Eliud Kipchoge remains one of the most influential and respected figures in modern athletics.