In the world of high-stakes celebrity branding, few do it better than **Kendall Jenner**. The 30-year-old supermodel recently sent social media into a tailspin with a self-aware, razor-sharp Super Bowl advertisement for **Fanatics Sportsbook**. Rather than shy away from the long-standing “Kardashian Curse”—the internet theory that athletes’ careers falter after dating members of her famous family—Jenner leaned all the way in. In the viral spot, she humorously claims she has been betting on her ex-boyfriends’ “rough patches” to fund her lavish lifestyle, literally torching the narrative for a massive payday.
A Playful Jab at the “NBA Squad”
The commercial features Jenner amidst a collection of basketball memorabilia, cheekily suggesting that if her exes aren’t winning rings on the court, she might as well win some cash on the app. While she doesn’t name names, the imagery of burning jerseys and missing playoff shots clearly points toward her high-profile history with stars like **Ben Simmons**, **Blake Griffin**, and **Jordan Clarkson**. “While the world’s been talking about it, I’ve been betting on it,” Jenner quips in the ad. “How else do you think I can afford all this? Modeling?”
Devin Booker’s Flirty Retort
While some might take offense at being the punchline of a multi-million dollar ad campaign, Phoenix Suns star **Devin Booker** took it in stride—and then some. On Thursday, January 29, the 28-year-old shooting guard jumped into the comments of a post shared by Fanatics CEO Michael Rubin. “I bet a million the Seahawks get that ring before you do @kendalljenner,” Booker wrote, adding a blushing emoji for good measure.
The banter didn’t stop there. Jenner quickly fired back, “How’s the ankle?”—a playful dig at the injury that had recently sidelined the NBA star. Booker’s immediate response, “Come rub it,” sent fans into a frenzy, racking up tens of thousands of likes within minutes.
Old Sparks or New Strategy?
The timing of this exchange is particularly notable. With the Super Bowl on the horizon and Jenner’s non-athlete ex, **Bad Bunny**, set to headline the halftime show, the public flirtation with Booker feels like a tactical—and tantalizing—distraction. The two dated on-and-off from 2020 to 2022 and were rumored to have briefly reconciled in early 2025. Whether this is a genuine rekindling of an old flame or a masterclass in cross-promotional marketing, one thing is certain: Kendall Jenner knows exactly how to keep the ball in her court.