Lindsey Vonn’s road back to the Olympic stage has been anything but ordinary, and the American ski legend is making sure the people who helped her get there receive the recognition they deserve. As she prepares for the Milano Cortina Winter Olympics, Vonn has partnered with FIGS, a leading apparel brand for health-care professionals, to spotlight the medical experts who played a critical role in her recovery and return to elite competition.
The collaboration is part of a new advertising campaign celebrating the doctors, surgeons, therapists, and medical staff who supported Vonn through a partial knee replacement and the grueling rehabilitation that followed. More broadly, the campaign serves as a tribute to the entire medical profession—those who work tirelessly behind the scenes to keep athletes and everyday people moving forward.
With the tagline, “It takes heart to build bodies that break records,” the campaign is set to debut Monday, Jan. 26, across NBC and its affiliated platforms. It will continue running throughout the Milano Cortina Games, scheduled for Feb. 6–22, ensuring that millions of viewers see the message during one of the world’s biggest sporting events.
Rather than centering solely on her own achievements, Vonn intentionally shifted the spotlight to the medical professionals who made her comeback possible. The ads highlight not just their technical expertise, but also the compassion, patience, and belief they brought to her recovery process.
“This comeback wouldn’t be happening at all if it wasn’t for the medical team that believed in me,” Vonn told USA TODAY Sports. “They supported me every step of the way and basically held my hand through everything.”
For Vonn, the partnership carries deep personal meaning. After years of injuries and surgeries, the decision to undergo another major procedure could have marked the end of her competitive career. Instead, it became the foundation for one more Olympic run—thanks largely to a medical team that refused to give up on her.
FIGS, known for elevating health-care apparel and culture, saw Vonn’s story as a natural fit for its brand mission. The company has long focused on honoring medical professionals by amplifying their stories and redefining how their work is recognized. By teaming up with one of the most decorated athletes in winter sports history, FIGS aims to underscore how essential health-care workers are not only in hospitals, but in elite sports and recovery as well.
The campaign also resonates beyond athletics. Vonn emphasized that the message applies to anyone who has relied on medical care to overcome physical setbacks, whether they are Olympic hopefuls or patients simply striving to regain mobility and quality of life.
As the Milano Cortina Games approach, Vonn’s partnership with FIGS adds another dimension to her comeback—one rooted in gratitude rather than medals. While fans will be watching her performance on the slopes, she hopes they also pause to appreciate the medical professionals whose work makes such moments possible.
In celebrating those who helped rebuild her body, Lindsey Vonn is reminding the world that even record-breaking athletes don’t stand alone—and that behind every great comeback is a team driven by skill, dedication, and heart.