🚗 Budget Car & Truck Rentals is driving a new chapter in women’s rugby league, announcing a significant partnership with the Parramatta Eels, an agreement that strategically connects two organizations deeply rooted in Western Sydney.
This collaboration will see the Budget logo featured prominently on the back right of the NRLW playing shorts—a historic first for the team in this specific sponsorship position. This placement symbolizes a strong commitment to supporting the Eels’ female athletes and leveraging the growing momentum of women’s professional sport.
The partnership is extensive, extending well beyond the playing field. In a move that highlights a genuine investment in the athletes, Budget will provide essential logistical support, supplying vehicles from their fleet to assist NRLW players who are relocating to Sydney. This practical assistance will ensure players can settle in and travel to training with ease.
Driving Growth for Women’s Rugby League
The collaboration also includes high-visibility branding elements, such as LED signage across both NRL and NRLW game days, and participation in game day activities like match ball delivery.
Parramatta Eels CEO Jim Sarantinos expressed enthusiasm for the new alliance, emphasizing Budget’s dedicated support for the women’s program. “We’re delighted to welcome Budget to the Eels family. Their commitment to supporting our NRLW program, both through sponsorship and practical assistance for our players, highlights their genuine investment in the growth of the women’s game,” Sarantinos stated.
Budget’s Managing Director Ben Cully echoed this sentiment, underlining the company’s deep local ties. “As a business with a long history in Sydney’s West, we’re passionate about supporting the community and empowering women in sport,” Cully said. “Helping players settle in and get to training with ease is something we’re particularly proud to contribute to.”
This partnership is a powerful reflection of the commercial growth and increasing viability of the NRLW. By securing a major sponsor like Budget—part of the global AvisBudget Group and a leading brand in truck and car rental—the Parramatta Eels are setting a new benchmark for corporate support in women’s sport.
Are you excited about the growing commercial support for the NRLW? Share your thoughts below!
